Category: Digital Revolution

This is the knowledge series of digital revolution that aims in creating awareness among the MSMEs and small businesses at large.

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Digital Transformation Simplified

Digital Transformation Simplified

blogging learning newsletters

A fortnightly edition

- By Team Datakue

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Objective

Learn what digital transformation is all about, before talking to tech companies about it

3-4 minutes read, simple English

Published on

13 February, 2023

Become a Digitally Transformed business unit

Knowledge series towards technological upgradation of an MSME & small business.

Digital Revolution – The Most Interesting Part​

  • We saw difference between the terms digitization and digitalization with an example in the previous email. We also mentioned it’s a 3-step process in the earlier email. Before continuing, let’s reiterate the 3-step process.
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  • 1. Digitization
  • 2. Digitalization
  • 3. Digital Transformation
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Digital transformation will actually be achieved when your entire business is automated. Can it happen? Yes!

Let’s see how.

It’s a common knowledge to all business owners that there are 3 cores areas of business at a broader level. They are,

  • 1. Sales & Marketing
  • 2. Operations
  • 3. HR & Finance
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  • Digital transformation is a 360-degree automation of your business activities, processes, productivity, capabilities, etc. using digital technologies and be “on the go, on-demand”. This transformation must be redesigned, rethought and restructured to get maximum mileage out of the technology.
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  • Digital Transformation by itself is a strategy for business growth acceleration. When you are at the first level with 3 core areas, it is easier to automate and thus become 100% digital. This eliminates many business challenges and empowers the business owner with intelligent insights about his own business at his fingertips 24×7.
  •  
  • Additionally, the business becomes process dependent instead of people dependent. Hence startups that adopt 100% digitalization, grows at a supersonic pace.
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  • Furthermore, the business owner is left with more time, no mundane tasks to address manually and thus focus on business expansion, acquiring new customers, entering new markets, innovating new products, etc. This is what Steve Jobs did, which many failed to see or understand.
  •  
  • Hence, we stand by our word.

An SME can become 100% digital!

Reach us for a discovery call

Get a chance to WIN “FREE Digitization Service”, a CSR initiative of Datakue.

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Join The Digital Revolution

You can make a smart business choice only if you …

Know the fundamental difference between digitization and digitalization

This piece of knowledge is the first step towards technological upgradation of your business.

The fundamental difference digitization and digitalization explained
A Classic Example

Digitization = Using an excel for salary computation

Digitalization = Using an HRMS for entire process

Using excel document for salary computation instead of conventional paper & pen method is called digitization. Using biometrics to mark attendance is also digitization.

While setting up the entire process of attendance, leave management, timesheets, tasks, etc. and auto calculating the salary, benefits, productivity, etc. using technological systems such as HRMS is called digitalization. This reduces human intervention and thereby error free.

Set up a 20-minutes obligation free discovery call with us to see the possibilities. That’s discovery right?

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Why your business is begging for a CRM?

Why your business is begging for a CRM?

A fortnightly blogging

- By Double Dots Team

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If you want to scale up your business, prioritize growth, and dominate the extremely competitive market, you need a CRM. It helps you automate mundane repetitive business tasks, freeing up your workforce to take care of more pressing matters. A CRM is your smart solution to scale up sustainably and increase profit margins.

"Why do I need to learn to use a new software when I have been getting-by perfectly for all this time with excel, CSV files, and good old-fashioned paper?"

Here are 7 uncompromising reasons your business needs CRM now!

1. Communication tracking

 A CRM automatically enables complete tracking of all digital communication with your leads, prospects, and customers. 

2. Targeted marketing

Create robust individual profiles for every lead, depending on any number of factors. This allows you to segregate all leads and previous customers in a specialized manner, allowing you to target specific types of leads with tailor-made marketing campaigns.

3. Capturing leads

A CRM automatically captures the lead’s information from web forms on your sites and social media handles. You can stop manually entering leads data and get to reaching out to them right away!

4. Send bulk emails easily

A CRM allows you to automate bulk email tasks with the utmost ease. Target customized groups and send emails in bulk with the push of a button.

5. Collaboration

One of the most significant advantages of a CRM solution over Excel is the ability to collaborate with multiple users. Sales managers can take a load off their shoulders by assigning leads to reps with ease.

6. Customized reports

Create and view customized reports, statistical data on sales, profit margins, marketing campaign effectiveness, and a lot more. The possibilities are endless.

7. Scalability

CRMs in-built business intelligence will magnify up-sells, alert follow-ups, push notifications, and more allowing you to scale up optimally, which a spreadsheet can never do.

Old methods in today’s fast paced age of competition do not hold up. To top-up, not opting for a CRM leaves you at a clear disadvantage.

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9 basic check-points for a successful ecommerce business start-up

9 basic check-points for a successful ecommerce business start-up

A fortnightly blogging

- By Double Dots Team

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Starting an ecommerce venture is as interesting and an equally tedious task.

To get started on the right foot, here are 9 crucial considerations and check-points. This would help you to make a good start, if  aspiring to become an ecommerce business owner.

1. Products

You have two choices on the products that you would like to sell online. You can either manufacture them or get it custom made for your brand. This is the primary decision that will define your profitability and process complexity.

2. Target Market

This has two aspects. Study your geography, including the product segment and currently available competitors.

3. Marketing Plan

You have three choices. Become a vendor for eCommerce giants like Amazon, or set up your e-store or do both. Being a part of eCommerce giants has its benefits. It’s the best way to litmus test your product need in the market besides perfecting the package. You may also develop a good network with logistics vendors to various locations, including those outside your purview of geography.

4. Technology Platform

You have two choices. Either do it yourself or leave it to the experts.

5. Social Media Marketing

You have two choices again. Either do it yourself or leave it to the experts.

6. Payments

It is handy to offer a variety of digital payments and cash on delivery options. The latter is dependent on your logistics partner.

7. Order Fulfillment

There is only one choice. Sign up with a network of service providers who deliver to your target geography.

8. Customer Care

An after-sales contact that offers remedy for delayed delivery, damaged product, and refund of goods.

9. Budget

You know how to do this.

Caution! Provide for damages and pilferage too.